Turn Social Attention Into Patient Revenue.
We build Meta Ads systems that reach your ideal patients before they ever search - using precision targeting, scroll-stopping creative, and conversion infrastructure that turns impressions into booked appointments.
Why Meta Ads Win Before the Search.
Reach Patients First
You're in front of ideal patients while they scroll - building awareness and demand before they ever search.
Creative That Converts
Scroll-stopping video, carousel, and story ads built around what drives clicks and bookings in healthcare.
Full-Funnel Attribution
Every lead, form fill, and booked appointment tracked back to the exact ad and audience that generated it.
How We Build Your Social Ads Engine.
Three layers of infrastructure working together to turn social impressions into booked patients every month.
01 - Audience Architecture
Find Your Ideal Patient. Before They Search.
We don't boost posts and hope for the best - we engineer layered audience systems that put your practice in front of the exact people most likely to book.
- Geo + Demographic Targeting: Custom audiences built around your service area, ideal patient demographics, income levels, and behavioral signals.
- Lookalike Audiences: Modeled from your highest-value patients - so Meta finds more people who look exactly like the ones already booking with you.
- Retargeting Sequences: Multi-touch campaigns that re-engage site visitors, video viewers, and partial form fills until they convert.
02 - Creative Strategy
Ads People Actually Stop For.
Social ads live or die on creative. We build a systematic creative engine that tests formats, hooks, and messaging to find what actually drives bookings.
- Multi-Format Testing: Video, carousel, stories, and static ads - each built for the placement where it performs best across Instagram and Facebook.
- Creative Rotation: Continuous A/B testing of headlines, visuals, and CTAs with automated budget shifting toward winners.
- Patient Journey Messaging: Different creative for cold audiences, warm retargeting, and hot leads - matching the message to where they are in the decision process.
03 - Campaign Optimization
The Machine That Gets Smarter.
Set-and-forget campaigns bleed money. We run a continuous optimization loop that reduces cost per lead and increases booked appointments every month.
- Budget Allocation Engine: Automated spend distribution across campaigns, ad sets, and placements based on real-time conversion data.
- Conversion API Integration: Server-side tracking that captures leads your pixel misses - giving Meta better data to optimize delivery.
- Full-Funnel Reporting: From impression to booked appointment, every touchpoint measured so you know exactly what your social ads are worth.
The Dean Garland Effect.
| Metric | Before | After |
|---|---|---|
| Monthly Bookings | 750 | 1,100 |
| Ad Spend ROI | 120% | 312% |
| SEO Visibility | 2.5% | 19% |
| Avg Conv. Rate | 9% | 18% |
| Patient Retention | Baseline | Up 20% |
"Dean Garland is crucial to our tech and marketing stack. Working with them feels like an actual business partnership, not an agency engagement. They're next level."
Every Practice We Manage Makes Yours Better.
Most agencies silo their clients. We run a shared intelligence layer that routes every performance signal from every practice we manage back into your growth system.
Built for Healthcare Practices That Want to Stop Guessing.
Independent Practices
Growth infrastructure that runs your acquisition systematically - so you can focus on patients, not marketing.
- Predictable new patient flow
- Local market dominance
- Systems that scale with you
MSO & PE
A shared intelligence layer that coordinates acquisition across every location and accelerates EBITDA contribution across the portfolio.
- Portfolio-wide performance data
- Centralized ops, per-location optimization
- Rapid ramp at acquisition
Franchise
Corporate-grade infrastructure with owner-level flexibility - consistent brand presence with localized execution at every unit.
- Consistent brand + local presence
- Franchisee-friendly dashboards
- Scalable playbooks per market