Turn Ad Spend Into Patient Revenue.
We build paid search infrastructure that puts your practice at the top of Google for the exact procedures patients are searching for - then optimize every dollar until cost per patient drops and volume climbs.
Why Google Ads Wins the First Click.
Instant Patient Pipeline
You're at the top of search results the day we launch. High-intent patients see your practice first - and book.
Procedure-Level Precision
Every campaign is built at the procedure level. Keywords map to specific patient intent and revenue potential.
Every Dollar Tracked
Every click, call, and booking tracked to the keyword that generated it. You know your true cost per patient.
How We Build Your Ads Engine.
Three layers of infrastructure working together to lower cost per patient every month.
01 - Keyword Architecture
Win the Auction. Pay Less.
We don't just bid on keywords - we engineer the entire keyword architecture at the procedure level so you win top positions at lower cost than competitors paying more.
- Procedure-Level Mapping: Every campaign maps to specific treatments and services - with ad groups built around exact patient search intent and revenue potential.
- Negative Keyword Defense: Aggressive filtering of irrelevant traffic - free consultations, DIY searches, insurance queries - so every click has revenue potential.
- Competitor Conquesting: Strategic campaigns targeting searches for competing practices, capturing patients at the exact moment they're comparing options.
02 - Campaign Architecture
Structure That Scales.
Campaigns built with surgical precision - organized by treatment category, location, and patient intent so budget flows to the procedures that drive the most revenue.
- Treatment-Based Campaigns: Dedicated campaign structures for each procedure category with tailored ad copy, extensions, and landing pages.
- Ad Copy Optimization: Persuasive headlines and descriptions that highlight your specific differentiators - credentials, technology, results, and patient experience.
- Landing Page Alignment: Every ad group maps to a procedure-specific landing page designed to convert clicks into booked consultations.
03 - Continuous Optimization
The Machine That Gets Smarter.
Set-and-forget campaigns bleed money. We run a continuous optimization loop that reduces cost per patient and increases volume every month.
- Real-Time Bid Management: Automated bid adjustments based on device, time of day, location, and audience signals - maximizing conversions within budget.
- Conversion Tracking: Every phone call, form submission, and online booking tracked to the exact keyword and ad that generated it.
- A/B Testing Engine: Continuous testing of ad variations, landing pages, and bidding strategies with statistical significance before rolling out winners.
The Dean Garland Effect.
| Metric | Before | After |
|---|---|---|
| Monthly Bookings | 750 | 1,100 |
| Ad Spend ROI | 120% | 312% |
| SEO Visibility | 2.5% | 19% |
| Avg Conv. Rate | 9% | 18% |
| Patient Retention | Baseline | Up 20% |
"Dean Garland is crucial to our tech and marketing stack. Working with them feels like an actual business partnership, not an agency engagement. They're next level."
Every Practice We Manage Makes Yours Better.
Most agencies silo their clients. We run a shared intelligence layer that routes every performance signal from every practice we manage back into your growth system.
Built for Healthcare Practices That Want to Stop Guessing.
Independent Practices
Growth infrastructure that runs your acquisition systematically - so you can focus on patients, not marketing.
- Predictable new patient flow
- Local market dominance
- Systems that scale with you
MSO & PE
A shared intelligence layer that coordinates acquisition across every location and accelerates EBITDA contribution across the portfolio.
- Portfolio-wide performance data
- Centralized ops, per-location optimization
- Rapid ramp at acquisition
Franchise
Corporate-grade infrastructure with owner-level flexibility - consistent brand presence with localized execution at every unit.
- Consistent brand + local presence
- Franchisee-friendly dashboards
- Scalable playbooks per market